Some businesses have embraced social media and online reputation management, but there are many more sitting on the sidelines.
One reason business owners steer clear of social media is they don’t want to open themselves to online attacks. They figure, “If we’re not participating, no one can say anything bad about us.”
That’s not true.
A day will come (if it hasn’t already) when someone will talk about your business online. It’s better to participate in that conversation and communicate your value than to let your competitors do all the talking.
If apprehension is keeping you and your business off social media, you’ve come to the right place. The anxiety caused by doomsday scenarios (both real and imagined) can make even social media veterans think twice about exposing their business to scrutiny.
If the fear of a social media attack weighs heavy on you, know there are strategies and tactics to mitigate attacks and even turn critics into fans.