10 PR measurement predictions for 2015

The new year promises further dovetailing of metrics applications, as well as a new spate of consolidation. What else does the crystal ball reveal? Gaze intently…

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So now I will gaze into my crystal ball and look forward to the excitement our industry holds in the coming year.

1. Don’t count the little guys out yet.

2015 will be a boom year for the independent public relations and social media monitoring and/or measurement companies that remain standing. GTCR’s consolidation of Cision, Vocus, Visible and Gorkana into a single monitoring and measurement company no doubt will change the metrics landscape, but it will be 2016 before clients see benefits of the deal.

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