Most brands are full of content creators.
Content creation was made easier thanks to the computers in our pockets connected to incredible networks such as Facebook, YouTube, and LinkedIn.
This means people want to start a blog or a Facebook page—they’ve seen the power of these channels and they want to “spread the word.”
So they start something, because doing so is easy.
Eventually, they call a digital strategist, because they realize that turning on a Facebook page doesn’t make them content creators.
I don’t tell them the things I’m about to tell you. I use much different language, but this is the gist of it. Here are the 10 reasons people don’t care:
1. The stories aren’t targeting the right people. When people say they want to spread the word, I ask: To whom? What people? People who just happen to find your content will leave, because they are not your intended audience.
2. The right people don’t care. When you’re spreading the word, the word has to be worth spreading. The message should resonate with the right people, or you’re wasting your time.