Justin Goldsborough, a digital strategist at Fleishman Hillard, offered his take on this question in a post on his blog. We thought we’d share them with you.
Whatever you do this Thanksgiving, enjoy your time (away from work). — Editor
Not trying to be a kiss up here. (OK, maybe a little.) But without clients and the opportunity to work with amazing people and brands, we wouldn’t have jobs. So let’s not ignore the obvious No. 1 thing to thankful for.
Companies have always relied on research, but social media provides the insights we can’t get from focus groups and primary research alone. More importantly, it keeps us from making decisions with blinders on and forces our clients to start breaking down the silos and working together to meet the customer’s needs.
Listening shifts companies’ focus to the customer experience, which is where it always should have been in the first place.
3. Being taken more seriously
Sure, there are always going to be naysayers. But PR is using customer insights, often through listening, to show how we can deliver a more direct impact on the business.