10 reasons user-generated content boosts social media success

If you’re creating all of your brand’s social media content yourself, you aren’t mining a vast, untapped resource: Content your fans are already creating.

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Creating content day after day to share on social networks can be exhausting and a drain on resources. Social managers shouldn’t devote all their time to it.

Instead, they should make use content from fans and followers to generate brand awareness and give their brands’ social media presences an authentic and genuine connection with audiences. Get yourself some user-generated content to double the credibility and cut the work in half. It’s win-win.

Here are 10 reasons why every digital marketer needs social strategy that includes user-generated content:

1. It’s hot

InformationWeek predicted user-generated content would be become one of the hottest social trends of 2014. For many social media managers, it was already vital. Brands of all sizes and industries continue to jump on the user-generated content bandwagon and use different tactics to encourage fans to create and distribute content on their behalf.

2. It’s influential

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