Sites like Twitter, Facebook, LinkedIn, and Google+ are part of daily life. Donors are starting to expect more social engagement from the organizations and causes to which they give.
Still, many nonprofits are hesitant to maintain a social media presence. Small nonprofits that operate on shoestring budgets seem especially averse to investing time, staff, and resources into online platforms whose return on investment is hard to measure—and understandably so.
Spending time on social media can be hard to explain to frugal board members and justify to the boss when your mission is at stake in the face of dwindling donations, decreasing donor engagement, and a growing need for the help and services your organization offers.
Maybe you shouldn’t start expanding your online presence on Twitter. Or, maybe—to increase donations and donor engagement—you should.
Here are 10 reasons your nonprofit should be active on one of the world’s fastest-growing social media sites.
1. You have something to say.
You care about your mission, have passion about the life-changing work your nonprofit is doing, and feel confident that others care about your causes. Why not tell the people who care—and those who don’t care (yet)—about your hard work.
2. Your donors are on Twitter.