10 rhetorical devices used in political messages

Though some speech devices are obvious to spot during election season, many are more obscure. How many of these do you recognize?

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It’s on social media, newsfeeds, TV, radio, pop-up ads that you can’t close fast enough. Although I’m not particularly interested in politics, I am intrigued by the ways candidates use rhetorical devices in their messages.

Many of us are familiar with the more common rhetorical devices, such as hyperbole, allusion and analogy; others are more obscure. Next time you hear a political message, see if you detect any of these rhetorical devices.

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1. Allusion— an indirect or casual reference to a historical or literary figure, event or object.

Example: I guess we’re all waiting for a Mr. Darcy to come along.

2. Antiphrasis— the use of a word opposite to its proper meaning; irony.

Example: Sheila quietly yelled at Scott for not telling her about the system outage.

3. Apophasis— accentuating something by denying that it will be mentioned.

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