10. Don’t get complacent. At one point during the season, the Giants had a record of 6-2 and were in first place in the NFC East. Yet, the team didn’t know until the last week of the season whether it’d make the playoffs. The lesson here is that you can’t just relax after your social media efforts have started off strong. Don’t let others pass you by.
9. Monitor for new brand ambassadors. New players like defensive end Jason Pierre-Paul can quickly emerge to be stars. Continually monitor what is being said about your company and who is saying it. You might just find a great brand ambassador who can help influence others and support your brand like no one else.
8. Don’t let short-term negativity impact your long-term vision. When running back Ahmad Bradshaw and defensive end Osi Umenyiora were missing games due to injury, the Giants were not themselves. But eventually they came back and returned to their Pro Bowl-like play. Same goes for social media after you’ve experienced a crisis communications situation. While you may not be the favorite brand of the moment, if you rehab properly (have a crisis communications plan in place and execute quickly) then eventually you will get back to where you were before the crisis struck.