10 social media problems that drive marketers nuts

For all the positive buzz about social media marketing, truth is it’s difficult work, says writer and analyst James Adams. “To help minimize the impact of this frustration on the beginning marketer,” Adams shared the top 10 annoyances he faces while trying to “market through the social Web.” Here’s one: “Converting followers — I have hundreds, perhaps thousands of followers: Now what? Followers are not the same as sales leads, are they?” Read on .

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