Over the years I have come to include another element for every plan, principles. Principles are important because they give you a filter for making decisions and protect the behaviors you need to embrace to ensure your plan is effective. When you start to drift from your principles, it’s time to take stock of the current situation and think about what needs to change to keep you on track.
Where do you start? Here are 10 public relations principles every PR practitioner should consider as they go through the process of assembling an effective plan.
1. Know your audience.
Establish a foundation that’s grounded in insights. Do your research and ensure that whatever products or services you support, actually fulfill a customer need.
Will your customers be satisfied with what they’re being offered? If not, voice those concerns internally. Many times PR practitioners can provide an ear closest to the customer, given their access to what press and analysts are hearing from end users.
Use that knowledge to support the development of offerings that will truly delight the marketplace.