10 tips for landing your PR dream job

Great advice for young practitioners; important reminders for industry veterans.

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You have a great résumé and have found a list of potential employers and contacts. Now what?

Here are 10 tips to make the most of the email, phone or in-person contact so you can get the job:

1. Keep contact brief and professional.
Check spelling, grammar and content before shooting off a cover email and résumé. Be specific in your request and get to the point. Rather than a general query, provide a concrete request such as: “I am interested in a job or internship with Public Relations Firm X. I am available anytime after January 1. I will contact you on Tuesday to arrange an informational interview. Thank you for your consideration.” And stick to that follow up schedule.

2. Even if an employer doesn’t have an immediate opening, ask for an informational interview. Most employers will spare a few minutes to meet you if you have a compelling résumé. Don’t ask them out for coffee or lunch.

busy professionals don’t have time for this and are inundated with requests for their time. Instead, ask for 15 minutes of their time. And when you get it, make the most of it.

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