While there’s nothing wrong with wanting to Zumba off a few pounds or snare your own Peeta Mellark, you probably have loftier ambitions, such as starting your own business or turning the business you’ve already founded into an international success.
Recently, we asked women business owners to give us the inside scoop on their success. If you’re looking to join their ranks, follow the business-savvy tips below.
1. Donate your skills.
“Advertising is expensive,” says professional photographer Catherine Fiehn, “but the easiest way to get good PR is by donating your services a few times a year to a charity.”
At Halloween, Fiehnhas the local kids come in for a low-cost photo, and the proceeds are donated to charity. Because it’s for charity, the newspapers print the notice for free. The result? A ton of new customers, some of whom are stopping in for the very first time.
2. Be grateful.
Sharon Armstrong is an author who owns her own consulting business.