10 tips to select online influencers

On Social Web Thing , U.K.-based PR pro Ben Cotton points out 10 things to consider when selecting online influencers. Here’s one: Are they open to being approached? “If it’s a ‘no’, there is absolutely no point in engaging with the person,” he emphasizes. What do you think? Do you agree? — Jody Koehler,  PR Daily Europe contributor 

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