Then there’s the question of what to measure: page views, followers, website visitors, average time on a site, impressions, “likes” and “unlikes,” retweets, mentions, your Klout score, search terms, etc. It’s a lot to deal with.
Every PR pro needs something just a little different from what their colleagues need. Odds are good that you’ll need a mix of tools. With that in mind, here is a list of tools that can help with your specific measurement requirements, even down to the cost.
Sends email alerts with the latest relevant mentions on the Web directly to your inbox, for free.
Enables users to curate lists by subject matter for free.
Offers Twitter timeline analysis of relevant topics, people and links. It can be used for free, but premium packages are 5 € per month.