Content marketing has become a huge area of focus for organizations looking to engage with their audiences without overtly selling to them. This is not new to PR professionals, who have likely helped their clients and companies with blog posts, email newsletters, infographics and case studies. Content fads can can quickly fade, so it’s important to experiment with different forms of content to tell your stories.
The most important thing to remember throughout the process is that you are providing something for your audience. You are giving them something. You are not asking them for something. Of course, different people want different things. Some prefer light, short articles. Some prefer visually appealing images and video. Use the data you’ve collected about your audience to help prioritize the content you create.
Here are 10 ideas for content to build your brand and engage your audience: