It’s not Halloween yet, but for brand managers, it’s basically Christmastime.
Holiday campaign planning can start as early as the summer because many editorial calendars are set that early. Forecasts indicate 2017 will be a boom year for consumers: Holiday sales are expected to top a whopping $923 billion. If so, that’s a three percent boost from last year.
PR and marketing pros who work with retail organizations or clients probably won’t be surprised that 32 percent of consumers start their Holiday shopping in October. However, roughly a quarter of consumers won’t stop until New Year’s Eve.
So, how can you reach them in this three-month timeframe?
As with other PR and marketing efforts, it depends on whom you’re trying to reach. If millennial consumers are your target, consider that 47 percent use Facebook for gift ideas. However, 44 percent of Generation Z consumers use Instagram to decide what to buy for those on their holiday lists.
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Mobile campaigns have become a crucial tool in holiday shopping, too.
Sales on mobile devices are expected to jump 38 percent this season. Part of the increase might be consumers’ consistent (and growing) reliance on Amazon.com for their holiday purchases. The site is expected to account for 38 percent of all holiday-related e-commerce sales this year.
For additional advice on holiday marketing tactics, check out the infographic from MDG Advertising below: