It’s not Halloween yet, but for brand managers, it’s basically Christmastime.
Holiday campaign planning can start as early as the summer because many editorial calendars are set that early. Forecasts indicate 2017 will be a boom year for consumers: Holiday sales are expected to top a whopping $923 billion. If so, that’s a three percent boost from last year.
PR and marketing pros who work with retail organizations or clients probably won’t be surprised that 32 percent of consumers start their Holiday shopping in October. However, roughly a quarter of consumers won’t stop until New Year’s Eve.
So, how can you reach them in this three-month timeframe?