I promised I would write a blog post in response, so here it is.
I believe today’s most successful social media marketing candidates will have three key qualifications:
1. A demonstrated understanding of marketing fundamentals.
2. An ability to rapidly identify, assess, and deploy appropriate new technologies.
3. Superb writing and communication skills.
Here are some ideas to help you stand out in those areas, even if you’ve graduated:
Resist the temptation to be a social media “guru.” When I graduated from college, I thought I knew it all. Turns out I didn’t know sh*t. Then, when I was 30, I thought I knew it all. Turns out, I still didn’t know sh*t. I know—you’re different. And you probably are. It wouldn’t be all that difficult to be smarter than I am. But consider getting some actual marketing and client experience with a company or an agency before hanging out your shingle. Better yet, work at a couple of different places first.