Mid-delivery, I realized that sometimes we get so wrapped up in the daily grind that we forget not everyone understands what we do. They might understand our work in theory, but don’t necessarily connect the dots from billed hours to Forbes cover.
That’s not their fault—it’s ours. Responsibility to communicate falls on the message bearer. So if they don’t get it, we have failed to communicate our message. Funny, that’s what we do for a living, but when it comes to selling ourselves we sometimes forget the basics.
So what are some specific things we do that help businesses succeed?
Here are my top 10:
1. Seek and apply for industry awards. Seems simple, right? Local, regional, national, small business, big business, best place to work—awards abound at many levels. There are some awards for which few people even apply. When your client is nominated, tell everyone and get them to vote. Recently, our client Campo, a popular new restaurant in Reno, won 11 local awards. The power of PR helped rock the vote.