10 ways PR pros can make clients happy

It costs companies and firms far less to retain customers than it does to find new ones; these tips can decrease turnover and make those you serve more loyal.  

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Sometimes, small changes have a big impact on how customers perceive the quality of your services and can make the difference between loyalty and high churn rates.

Here are ten ways brand managers of service businesses can increase client and customer retention:

1. Call your clients regularly.

Communication makes everything easier. Schedule periodical calls with your customers to share updates about how things are going and to ask how happy they are with your services on a scale from 1-10, 10 being best.

If they do not give you a 10, do not ask why but ask what it would take to make it a 10. If they give you a 10, ask what they particularly appreciate.

Related: Tips to Go Above and Beyond With Customer Service

2. Create valuable content.

Share new market insights, your opinions and opportunities that your clients might not be aware of yet.

Generating valuable content shows that you are on top of your game and improves brand awareness. Clients will also be likely to share your content or recommend your services to their connections based on publicly available content.

3. Become an authority in your field.

Strive to be the best company in your market.

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