10 ways to build strong relationships with reporters and bloggers

Last week, the author explained what annoyed journalists about PR professionals. This week, she discusses how to connect with the media.

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Good PR delivers real news and develops real relationships. Sometimes we all need to dial back the hyperbole, tone down the spin, and get back to the basics of media relations.

Here are 10 tips that will keep your pitches out of journalists’ digital trash cans and will help you become a journalist’s ally, not an annoyance.

Start with a strong pitch. Just like a good news story, a good news pitch takes a little research and legwork. Every day journalists see a slew of mass-emailed, off-topic, long, error-filled pitches with no news hook. Be clear, concise, and customized, add bullets and links that support a current news angle or trending topic, and you will offer something of real value.

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