We nag clients to keep up on their blog, post on Facebook, and actually engage in conversation on Twitter. We scold them when they fail to respond to comments and concerns, and we try our hardest to get them to understand that even though we preach “content is king” we are talking about good, quality content that’s educational and informative not full of overblown SEO words.
But many of us fail to follow our own doctrine. We rarely blog; we never speak; we don’t sponsor; we neglect our Twitter page and—gasp—we don’t treat ourselves like a client.
It’s not too late. Create a plan, a calendar, and a timeline and start treating yourself as if you were a full-fledged member of your team. It’s time you some space on that white board, too. Here are the steps you can take:
You have to give a little to get a little. If you really want to grow your blog and have a presence, you need to do one thing—blog. Start by creating a calendar and assigning everyone in your office one blog post a month. Set alerts for keywords in Google that you might be interested in blogging about or feed your favorite blogs into your iGoogle dashboard. This will get your creative juices flowing and give you plenty of good ideas.