Media Relations 10 ways to generate media buzz for your startup Take the direct approach, but don’t be a pest. Most of all, make sure you have news that someone would think was worth reporting. By John EganMarch 20, 2014 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.