10 ways to improve your personal brand

From your elevator speech to your online image and connections, there are many facets that can impress—or repel—a potential employer.

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A brand is, in essence, a promise of a certain level of performance. Great brands have high expectations attached to them, and everything associated with a great brand reflects those expectations.

What do the things associated with you say about your personal brand? Seemingly small details add up to a big overall impression. Here are 10 ways to improve your personal brand.

1. Your written professional bio.

Less formal than a résumé, this document describes your professional value proposition (PVP). It tells readers what’s in it for them by letting them know how you benefit them. When they read the PVP, they know why they should hire you because they know your professional assets.

2. Your elevator speech.

This is the spoken version of your bio. Can you sum up and explain your PVP in 30 seconds or less? If not, practice, practice, practice until you can. Give this real thought, because often it is the first impression you’ll make on potential employers.

3. Your self-description.

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