Social Media 10 ways to master Help A Reporter Out — and score major coverage One person landed a story in The Wall Street Journal thanks to HARO. Learn how you can, too. By Michael SebastianFeb. 16, 2011 SHARE At the next PR Daily webinar, Peter Shankman, the founder of HARO, will join Mark Ragan, publisher of PR Daily, to discuss how PR professionals can use HARO to their advantage. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.