We keep hearing it over and over again: “Content is King. Content is King.” And it’s true. Content is the single best way to drive people to your website today. Various types of content, strategically connected to your brand, can work wonders in capturing the attention of consumers and leading them in your direction, but you have to provide some sort of value. Teach them something. Entertain them. Do something that makes it worth their while. That’s where you have the opportunity to tell them about your brand and what you can do for them. I always encourage my clients to create boatloads of great content. That’s when they say: “Well, we already blog, so what more can we do?” Ahhh, yes. I’m so glad you asked. Because in fact, there are actually 100 more things you can do. I’ve compiled a list of 101 things that can act as content on your website. Some are standalone, some work together, but most important, they can all be promoted on social media and be used as resources to drive your target audience to your website. Content will help attract traffic, accumulate more social shares, improve SEO efforts, and more. Your end goal is to leverage these types of materials so you can do a better job of educating or entertaining your audience to sell your products or services, strengthen your brand, or both. Are you ready? Here we go:
1. A/B testing and results 2. Affiliations and partners 3. Aggregation of articles 4. Animated gifs 5. Associations and memberships 6. Audio recordings 7. Background and experience info 8. Blog posts 9. Book summaries 10. Brochures 11. Cartoons 12. Case studies 13. Certifications 14. Charts 15. Cheat sheets 16. Comics 17. Comments 18. Commercials 19. Comparisons 20. Contests 21. Creative stories 22. Custom software 23. Customer reviews 24. Data and statistics 25. E-books 26. Email newsletters 27. Embedded tweets 28. Event information 29. FAQs 30. Files and spreadsheets 31. Flyers 32. Free guides 33. Full videos 34. Giveaways 35. Graphs 36. Guest posts 37. History 38. How-to guides 39. Illustrations 40. Infographics 41. Interviews 42. Lists 43. Live chats 44. Live-streaming video 45. Maps 46. Media mentions 47. Memes 48. Microblog posts 49. Micro-videos 50. Mind maps 51. Mobile apps 52. Music videos 53. News 54. News releases 55. Newsjacking write-ups 56. Newsletters 57. Online games 58. Personal bios 59. Photo galleries 60. Photos 61. Pin boards 62. Plug-ins 63. Podcasts 64. Polls 65. Portfolio pieces 66. PowerPoint or SlideShare presentations 67. Predictions 68. Pricing 69. Pricing sheets 70. Product demos 71. Product or service information 72. PSAs or video PSAs 73. Q&As 74. Questionnaires 75. Quizzes 76. Quotes and Inspirational messages 77. Ratings 78. Research or synthesized information 79. Resource pages 80. Results of polls, surveys, and questionnaires 81. Reviews 82. ROI calculators 83. Sales sheets 84. Screencasts 85. Screenshots 86. Site tour videos 87. Software reviews 88. Specification or data sheets 89. Stupid, fake, and funny images and captions 90. Surveys 91. Templates 92. Testimonials 93. Timelines 94. “To do” and “what not to do” articles 95. Twitter chats 96. User-generated content 97. Vlogs 98. Webinars 99. White papers 100. Wikis 101. Worksheets
Remember. Entertain, educate, persuade, convert. That’s your goal.
All the content above can be included in your content marketing plan to do a better job at building your online presence and boosting your traffic. So next time you’re in a conversation about content marketing, or if you are developing your content calendar, you should no longer struggle to come up with ways your company can start leveraging this tactic. Select one or more from the ideas above. Good luck. Thomas J. Armitage is an Internet marketing and content specialist at Site-Seeker, a digital marketing agency in Central NY, where he develops social media and content marketing strategies for a variety of clients. Find him on Twitter @thomasjarmitage. (Image via)