Thanks to the social Web, there is no shortage of possible topics for your nonprofit to blog about.
From 10-paragraph editorials to two-paragraph commentaries on breaking news, when you use the ideas given here, you should have no problem publishing the required minimum of one blog post per week (less than that and your blog starts to look abandoned).
The more high-quality content your nonprofit blog publishes, the higher your return on investment. So mix it up. Post a wide variety of blog content and have some fun with it.
Finally, remember that blog posts make great content for e-newsletters. Definitely integrate your blog posts with your e-newsletter.
1. Share and comment on breaking news
One of the more effective ways to generate buzz and traffic to your blog is to tap into the breaking news cycle. If a news story is breaking when you get to work in the morning, and it is related to your mission or your programs, write up a quick two-paragraph summary of or commentary about the breaking news story, add a link to the original source, and then distribute your blog post to your communities.