11 infographics for your next presentation

If done well, infographics can be quick and engaging tools to communicate large amounts of material in an easy and altogether eye-pleasing fashion. Here are 11 you might consider using.

Presentations are a way of life in the communications profession.

Whether that means a presentation at your team meeting next week, or a presentation at your industry conference this winter, presenting to people is a key component of how we communicate on a regular basis.

Preparing a solid presentation can take an inordinate amount of time and energy. And, in many cases, graphics that tell a story play a large role in said presentations.

Enter infographics, which have come to dominate the online landscape. You seemingly can’t go a few hours without a new infographic popping up on the Web. But, these visuals are popular for a reason. They’re easy on the eyes and easy to scan, and, as I said, they usually (if done right) tell a powerful story.

So, I thought I’d share a few infographics that have caught my eye in the last several months. Infographics that would fit nicely into many digital marketing/PR presentations in the months ahead. (Click on the title of the infographic or the image to see the entire thing.)

Who Participates Online

The Science of Social Timing: Email marketing

The Growth of Social Media

Twitter Facts & Figures

The Rise of QR Codes

Social media and crisis communications

Location Based Marketing

The ROI of Social Media

How executives are using social media (This one’s a bit older, but the stats remain relevant.)

The History of YouTube Advertising

The Daily Deal: A Lasting Sale or Just the Latest Craze

Arik C. Hanson is the principal of ACH Communications in Minnesota. He blogs at Communications Conversations, where a version of this story first appeared.


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