11 New Year’s resolutions for PR and marketing professionals

Before you start ringing in 2012, take a moment to reflect on what’s important to people in the public relations and marketing industries.

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Below are some reminders and/or resolutions related to our practice. These are simple rules. And the best part: they’re fairly easy to incorporate into working life, yet as guiding principals can make a big difference.

Resolve to be a better writer—in 140 characters or less. In an age of tweeting, being succinct is key and helps in making your content viral.

Resolve to think outside the confines of “traditional” PR. Instead of relying on an age-old press release, ask if a topic is better suited to a blog or social media post.

Resolve to know your audience. “Beats” are fluid in these days of the continuous news cycle. Know your audience and their of-the-moment interests. Resolve to check your contacts’ latest posts and tweets before reaching out with an idea or topic.

Resolve to be a storyteller. Some media deal in straight facts and figures; others paint with a different brush. Don’t bore with market potential for a new widget if that’s not their bag; instead tell them what they want to hear, which typically boils down to how it will impact their reader’s life.

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