11 steps to build a blogger outreach list
Blogger outreach is crucial in this era of shrinking newsrooms, and it all starts with a solid list of bloggers. PR pro Arik Hanson has 11 tips to help you build a list that that all will envy. Among the things you should do when researching, writes Hanson: Check a blog’s Technorati ranking. Good advice. — Jackson Wightman
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