11 takeaways for PR pros from last night’s Oscars

What was a predictable and plodding affair for some was win for others after last year’s awards gaffe. Here’s what veteran communicators can learn from the big night.

Ragan Insider Premium Content
Ragan Insider Content

They came; they schmoozed; they were honored for their work.

While the stars glittered in their gowns and the best films of the year took home accolades, there are always takeaways for those of us in the PR world.

Communicators, what lessons can be learned from the Oscars? Here are 11 takeaways:

1. Grab attention with your opening.

The Academy Awards are known for their opening numbers. The ones that stand out in our memories tend to be those that flopped (think Rob Lowe singing with Snow White—or Seth McFarlane’s opening song and dance number).

Host Jimmy Kimmel stepped outside the box with last night’s opening, featuring retro-style black and white news clips, with funny headlinesfrom today.

For Emma Stone, who claimed an Oscar last year for “La La Land,” he asked: “Will she do it again tonight?” followed by a “No.”

For “Darkest Hour” star and nominee Gary Oldman, Kimmel offered: “If you loved Gary in ‘Forrest Gump,’ you’re thinking of Gary Sinise.”

2. Speak to the issues – but keep it light.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.