It’s May. The NFL season kickoff is months away. Fans are hungry for any crumbs of news.
Enter Buffalo Bills wide receiver David Clowney, who tweets, “Got My HIV Results Back!! … Thank God for keeping my body healthy and safe.”
The tweet includes a photo of the results, complete with his Social Security number and home address, says Lee Gordon, director of corporate communications at 180 Communications. The media eats it up.
“Don’t spoon-feed [negative] news to the media,” Gordon says.
Gordon spoke in a Ragan session titled, “Did you really just say that to a reporter? How to treat every interview as a business opportunity.” Here are pointers for execs and communicators:
1. Remember that everybody’s a reporter.