11 ways to ace TV and print interviews

Stand up, and quit swaying. Charm the reporter. In an emergency, try coughing. Be the one in control.

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Ragan Insider Content

It’s May. The NFL season kickoff is months away. Fans are hungry for any crumbs of news.

Enter Buffalo Bills wide receiver David Clowney, who tweets, “Got My HIV Results Back!! … Thank God for keeping my body healthy and safe.”

The tweet includes a photo of the results, complete with his Social Security number and home address, says Lee Gordon, director of corporate communications at 180 Communications. The media eats it up.

“Don’t spoon-feed [negative] news to the media,” Gordon says.

Gordon spoke in a Ragan session titled, “Did you really just say that to a reporter? How to treat every interview as a business opportunity.” Here are pointers for execs and communicators:

1. Remember that everybody’s a reporter.

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