11 ways to shine as a Twitter chat guest

Appearing in industry-related chats online can be a great way to boost your personal brand and build networks. Here’s how you can make the most of it.

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During the past year, I’ve invited dozens of communications pros to share their expertise with the #ContentChat community.

Although some guests are social media pros plucked from the community itself, I often invite authors of blog posts I’ve enjoyed, or speakers I’ve heard present at an event, to spend an hour in our fast-paced Twitter chat.

With dozens of participants and hundreds of tweets during the course of the hour, it’s a lot to take in. That’s why I’ve compiled my recommendations for how to get the most out of your Twitter chat guest slot:

1. Attend a prior Twitter chat as a participant

When the questions are all being directed at you, it can be hard to stop and soak in how the chat flows overall.

Attend the chat a week or two before yours is scheduled. It will help you get a feel for the pace, and how the conversation flows. Is it a chatty group? Are folks sharing GIFs and memes? Or does it have a more serious, educational, classroom-setting tone?

2. Review chat recaps

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