12 brand pranks on April Fools’ Day

Monday was a busy day on the Web, as a number of companies spoofed their audience with holiday hoaxes.

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Among brands on April 1, 2013, there are a number of jokesters, and some of their work is quite clever, even if it’s not making a fool of anyone.

Here are a dozen examples:

Google unveils a suite of pranks.

The search giant is known for its April Fools’ Day pranks, and this year it unleashed a number of them. Here are three examples:

YouTube shutting down, selecting a “winner.” A slick video from Google explained that YouTube plans to stop accepting videos at midnight and will begin the process of selecting a winner. Pretty clever, actually:

Google Nose enters beta. The first search engine that enables people to search for scents. “Smelling is believing,” the company proclaimed.

Google Analytics spots Space Station control room. Anyone using their Google Analytics today likely spotted a new location pop up—the space station control room, which is somewhere in the South Pacific. (Full disclosure, I fell for this one and nearly sent a company-wide email about it.)

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