Among brands on April 1, 2013, there are a number of jokesters, and some of their work is quite clever, even if it’s not making a fool of anyone.
Here are a dozen examples:
Google unveils a suite of pranks.
The search giant is known for its April Fools’ Day pranks, and this year it unleashed a number of them. Here are three examples:
• YouTube shutting down, selecting a “winner.” A slick video from Google explained that YouTube plans to stop accepting videos at midnight and will begin the process of selecting a winner. Pretty clever, actually:
• Google Nose enters beta. The first search engine that enables people to search for scents. “Smelling is believing,” the company proclaimed.
• Google Analytics spots Space Station control room. Anyone using their Google Analytics today likely spotted a new location pop up—the space station control room, which is somewhere in the South Pacific. (Full disclosure, I fell for this one and nearly sent a company-wide email about it.)