12 compelling business lessons from rock stars

Turn it up to “11” and sing along to these 12 compelling business lessons from rock stars, adapted from the pages of the book “Brand Like A Rock Star: Lessons From Rock ‘n’ Roll To Make Your Business Rich and Famous.”

1. Be as unique as KISS

There was nobody like them. They wore elaborate make-up, spit blood, breathed fire, and blew stuff up on stage. Because of that, they got noticed. Getting noticed is the first critical step in marketing. If you don’t get noticed, you don’t exist—and you’ll never have the chance to prove to anyone how great you are.

2. Be as consistent as AC/DC

Every album has the same iconic font. Every picture of the band has Angus wearing a schoolboy outfit. And they never sing about starving children in the third world or the angst of a relationship that ends badly. If your business isn’t consistent, people will never know what to really expect from you.

3. Be as hated as Nickelback

It seems like the whole world hates Nickelback. Yet they’ve sold more than 50 million albums and continue to sell out concerts everywhere, every night.