During my most recent run, I realized that the best fitness advice is also excellent advice for businesses making their first forays into social media.
For instance, here are 12 fitness tips that will help companies with their social media efforts:
1. Set goals.
You don’t want to start any run or workout routine without a goal. Going from the couch to running a 5K is a great program with a reasonably challenging long-term goal—to get off the couch and run a 5K.
Your social media goal could be similar. For instance, to connect with 250 people on Facebook.
2. Start small.
A friend’s personal trainer asked her to see how far she could run in 12 minutes. It was a very small step toward her goal, but it was essential to completing the 5K.
The same goes for your social media campaign. Set a goal like, “Create a Facebook page for my business today.” You’re not going to get any followers unless you start somewhere.
3. Be consistent.
Every day, do something to work toward your goal. Some days you may walk more than others, but you have to get out there.
To reach your Facebook goal, make sure you work on it every day. Plan relevant content to share. Reach out to potential followers, and engage on their terms.
4. Be honest.