12 free social media tools to make your life easier

From sharing content for your client or company to learning about tomorrow’s weather, these tools will save you time and—because they’re free—money.

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Here are 12 of the best free tools, each one of which I use in my own business.

1. Buffer

Buffer is a great little app to help you send tweets and posts at optimal times. After you create your account and link your networks (currently Facebook, Twitter and LinkedIn), you can choose when Buffer will release posts to each network. When you’re plugging through your reading list you can simply “Buffer” those articles you want to share, and they will be posted on each network when the get to the top of the queue.

2. Eventbrite

Whether your event is free or paid, Eventbrite is a fabulous way to manage it. The app makes it easy to set up an event to accept PayPal and/or credit card payments. There is no “installation” or “set up” fee, making it perfect for the small business that doesn’t want a big credit card system on a monthly basis.

The tool contains lots of features for customization of the event pages, email marketing to confirmed attendees, Facebook integration, and even the ability to scan QR coded tickets with your smart phone at the door. It’s free to use if your event is free. For paid events, the fees are comparable to other online systems.

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