12 key things to measure on LinkedIn

Want to grow your influence—or that of your company—on the professional networking site? Here’s how to start.

Ragan Insider Premium Content
Ragan Insider Content

There are two types of metrics you can measure on LinkedIn: qualitative measurements and quantitative measurements. The former is usually associated with the quality of your engagement, while the latter typically refers to numbers.

What are the 12 most important metrics for you to measure on LinkedIn?


• Total connections
• New connections
• LinkedIn profile views
• LinkedIn search results
• Business followers
• Industry and location representation


• Inbox activity and sentiment
• Requests for business
• LinkedIn Signal keyword mentions
• Likes and comments on updates
• Group growth and interaction
• Recommendations

Quantitative measurements

1. Total connections

You can find your total connections in a few places. Under the “Contacts” tab you will see “Network Statistics,” and your total connections will be your 1st, 2nd and 3rd level connections.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.