12 most dreadful things my clients will never get from me

Garish websites, stuff media kits, business cards that are only good for storing chewed up, and more.

Ragan Insider Premium Content
Ragan Insider Content

Businesses and entrepreneurs sometimes have difficulty justifying the expense of hiring a professional branding and design pro. In other words, “What am I going to get for my money that I can’t get done on the cheap somewhere else?”

These types of questions are often asked by people either new to marketing, or those debating whether other priorities should take precedence in their spending budget. Even if they are the ones proactively seeking out these specific types of services, many still require convincing that a smart branding, design, and communications program is worth the dollars they’ll spend—and that it is an investment with countless dividends.

When prospective clients ask me what they’ll get for their investment in professional branding and design, I can answer in many different ways, but sometimes I think it best to tell them what they won’t get:

1. A website that hurts the eyes, the brain and your business

People like to fly when they’re online—they zip from one page to the next, from news to entertainment, from Facebook to Twitter, around the world and back.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.