Are you ready to market your business with an imaginative and original Facebook cover photo? Need some inspiration to make it happen?
Rev up your creative juices with these 12 fabulous ways to make your Facebook cover photo pop.
Rather than posting a random picture, reinforce your brand by choosing a photograph or image that best represents your company.
Fans expect to see something that they associate with your brand—something they can relate to. When a picture fails to match the expectation, there is a sense of disconnect and disappointment. Understand what your brand represents and then determine how you can convey that both visually and emotionally.
2. Product announcement
Ready to roll out a new product or service? Put it on the cover photo. This will entice potential customers and hold the attention of current fans.
For example, if you sell cupcakes and your latest offering is a decadent mocha caramel brownie truffle, sharing an image (or two) of this decadent dessert will leave your fans salivating and begging for more. Before you get started though, read Facebook’s strict cover photo guidelines.
3. Make a collage
If a simple Facebook cover image is not enough, try a collage. Create a colorful collage including pictures that represent the essence of your business.
If you’re a landscaping company, share gorgeous pictures of beautifully designed front and back yards. If you offer small business solutions, share images of your top products and services.
4. Fan of the day
If your fans love your brand, harness their adoration. After all, nothing beats a third-party endorsement from a raving fan. Whether you choose a fan once a week or once a month, add them to a special page app—which includes their picture and description—for anyone visiting your page to see.
You can be sure that they will appreciate the recognition and, hopefully, join in the celebration by sharing the information from your page.
5. Upcoming event
Do you have an incredibly important date coming up? Launching a new product? Opening a location in a new part of town?
Take the opportunity to tease that event. Build excitement around your marketing campaign by incorporating it into your Facebook cover design. Just remember, create interest but don’t give everything away. Facebook teaser campaigns can be effective at arousing curiosity and gaining the attention of your niche market.
Don’t be afraid to let a day be more than just a date on a calendar. Holidays are a free opportunity to create content that people are already emotionally connected to and truly care about.
What’s that you say? Your company loves to create jobs in America? And it’s the 4th of July? What a coincidence.
It may sound hokey, but paying homage to a holiday and making a connection to your business can go a long way in creating a loyal fan base.
Feature your storefront or location on your cover photo. If you sit at the corner of a popular location in town, feature it in your cover photo. Through proper branding, you can create a powerful identifier both offline and online.
8. Faces of satisfied customers
Having a cover photo that displays your customers enjoying your company’s products or services is a surefire advertising method. If you have proven to satisfy customers, other potential customers will be interested to see and hear from them. Not only will this apply to one of the previous ideas listed, it will also be a great way to build immediate trust.
9. Behind the scenes
Add that personal touch to your cover photo by showcasing your team members or staff. Behind-the-scenes photos are a fun way to allow fans to better understand your company’s operations and services. I relate it to watching a movie on DVD or Blu-Ray. I love seeing the behind-the-scenes shots taken while the movie was filmed. It is intriguing to see the process of an idea born into movie magic.
While your product probably isn’t a Hollywood movie, you can be sure that what you do, and how you achieve your results, remains interesting to your fans and customers.
10. Catchy slogan
Have a catchy slogan or a quirky statement that defines your company? Proudly display that on your cover photo. It will capture the attention of anyone browsing your page and is an undeniable connection to current fans.
Old Spice is a great example of this strategy in action. “The Man Your Man Could Smell Like” marketing campaign was a smashing success and became a brand identifier that made a lasting impression.
Always remember that while market share may be an accountant’s best friend, mind share and the viral possibilities associated with that is a marketing department’s dream.
11. Inspirational quotes
We all need a little inspiration now and again. Be the one motivating and encouraging factor in a fan’s life and he or she will remember it. Some may even become long-term customers. It is not hard to imagine how one simple quote, image, or combination of the two can be just the words needed to turn around a bad day.
12. Summary of services
Is your business a startup? If so, people visiting your page may not be familiar with your services or products. Displaying a short summary of your service offerings or highlighting specific features will give fans an at-a-glance way to quickly connect with who you are.
Your own creative confines (and Facebook guidelines, lest we forget) are your only limitations when it comes to promoting your business through your cover image.
Rebekah Radice is the manager of industry engagement for Better Homes and Gardens® Real Estate and serves as “the voice” behind the brand.
Republished with permission, courtesy of 12 Most.