Bruce Springsteen continually provides content that stands the test of time. His songs remain popular through the decades.
If a blog could provide relevant content like Springsteen provides music and entertainment, it would be a raving success. With 20 Grammy awards and more than 65 million albums sold in the United States, Springsteen has a very wide audience base.
While I was at the Minneapolis/St. Paul concert on Springsteen’s most recent tour, I noticed that the principles that made the show a success parallel those that make a blog successful.
1. Know that audiences come in all shapes and sizes.
At the concert, there were kids under 10, old men with beards longer than my hair, and 20-somethings. Remember that the majority of your blog’s readership may be your target audience, but people outside of your target audience may view your content, too.
2. Cater to the whole audience.
At the concert, everyone listened and viewed from different locations in the arena. When it comes to your blog, ensure everyone can see and hear your content. Make sure your website lends itself to Mac, PC and mobile users alike.
3. Incorporate fans.