People have less time and are expecting (or should I say demanding?) more visual ways of digesting information and sharing it online.
Images and video dominate Facebook and Pinterest, which is probably no surprise. But social media sites that were once text-only, like Twitter, are now visual platforms.
It’s time we adapt to the visual world closing in on us and learn to thrive—instead of withering away in a sea of text. Here’s how:
1. Develop a visual brand.
The first step to becoming a visual superstar is to develop a unique brand.
I know what you are thinking: Branding is only for the big guns.
Branding doesn’t have to be hard. Just pick a couple of colors and fonts you can call your own, and use them relentlessly. Soon your style will become easily recognizable.
Look at some of the people doing this online, like Peg Fitzpatrick, the co-managing partner of 12 Most. She uses the same fonts and a simple pink and gray color combination on her website and all of her visual content. Her blog and social media posts are instantly recognizable.
You need to do this, too.
2. Create a unique logo.