12 must-read posts about QR codes for PR pros

These posts cover the basics and offer statistics and case studies about this emerging tool for professionals in marketers and public relations.

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I’ve been hesitant to recommend them to clients for various reasons. But after a discussion at a local marketing/PR event recently, I decided to learn more about their potential uses and implications for my clients.

Here are some of the more interesting—and useful—posts I’ve discovered in my research, organized into three categories:

Basic how-to/background posts

How QR codes can grow your business. This is a great explanation of the history of QR codes, along with a few case studies and potential uses.

50—count em, 50—creative uses of QR codes. Nice, long, creative list of potential uses of QR codes. My favorite examples: in a jigsaw puzzle, on the bottom of flip-flops, and on produce.

How to use QR codes for event marketing. This Mashable post highlights potential uses and how not to use QR codes.

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