I’ve been hesitant to recommend them to clients for various reasons. But after a discussion at a local marketing/PR event recently, I decided to learn more about their potential uses and implications for my clients.
Here are some of the more interesting—and useful—posts I’ve discovered in my research, organized into three categories:
Basic how-to/background posts
How QR codes can grow your business. This is a great explanation of the history of QR codes, along with a few case studies and potential uses.
50—count em, 50—creative uses of QR codes. Nice, long, creative list of potential uses of QR codes. My favorite examples: in a jigsaw puzzle, on the bottom of flip-flops, and on produce.
How to use QR codes for event marketing. This Mashable post highlights potential uses and how not to use QR codes.