12 must-read posts about QR codes for PR pros
These posts cover the basics and offer statistics and case studies about this emerging tool for professionals in marketers and public relations.
I’ve been hesitant to recommend them to clients for various reasons. But after a discussion at a local marketing/PR event recently, I decided to learn more about their potential uses and implications for my clients.
Here are some of the more interesting—and useful—posts I’ve discovered in my research, organized into three categories:
Basic how-to/background posts
How QR codes can grow your business. This is a great explanation of the history of QR codes, along with a few case studies and potential uses.
50—count em, 50—creative uses of QR codes. Nice, long, creative list of potential uses of QR codes. My favorite examples: in a jigsaw puzzle, on the bottom of flip-flops, and on produce.
How to use QR codes for event marketing. This Mashable post highlights potential uses and how not to use QR codes.
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