stunt (n.) “feat to attract attention,” 1878, Amer.Eng. college sports slang, of uncertain origin. Speculated to be a variant of colloq. stump “dare, challenge” (1871)
A PR stunt is a daring or challenging feat to attract media attention. Pioneered by the likes of P.T. Barnum, and mastered by folks like Richard Branson, the stunt has become a tool to generate publicity—lots of it. So what can we learn from 12 of the most outrageous stunts? Let’s have a look:
1. Frozen Grand Central
The group “Improv Everywhere” masterminded this stunt in Grand Central Terminal. It inspired a number of “flash mobs” in its wake and has garnered more than 28 million YouTube views.
Lesson: The three keys to a great stunt: location, location, location. Improv uses Grand Central Terminal, an iconic commuter hub in the media capital of the world.
2. British Airways can’t get it up!
In the words of Virgin’s Richard Branson: