We watch and read what’s on the network, but we’re not proactive. We don’t use LinkedIn’s newest and best features to our advantage.
If you’re in the business of creating new business, start using these 12 secrets:
1. Message people in groups for free.
This is like having unlimited InMails. Just search for a person’s name in a group, and click “message.” However, use this function very judiciously. I’m not condoning spam. Your message must be relevant, useful and add value to the recipient.
2. Follow second- and third-degree connections from groups.
When you follow second- and third-degree connections in the same groups as you, you’ll see their updates on your homepage like they were first-degree connections. Strategically following group members is incredibly useful when you’re looking to start conversations with prospects or prospective business partners. Like, share and comment on their updates, and interact in ways that will spark new connections and business relationships.
3. Upload multimedia content to your profile.