In addition to curating their list of follows, PR and marketing pros can also create Twitter lists to organize favorite experts, brand profiles and network contacts.
Though this list is nowhere near comprehensive, it can point you in the direction of a few great Twitter profiles for PR, marketing and social media insights:
Scott Monty (@ScottMonty)
Scott Monty, VP of strategy at SHIFT Communications, spent six years at Ford putting the brand ahead of the curve on social media.
He’s one of the best-known social media marketing experts on Twitter, and he speaks at marketing conferences around the nation.
Judy Gombita (@jgombita)
Judy Gombita is a Toronto-based PR pro and editor of PRConversations, which highlights experiences and insights from communication professionals in a variety of industries.