However, one thing that all PR pros and marketers shouldn’t dismiss is mobile. Here are 12 reasons why we are living in the beginning of the golden age of mobile.
1. 100 million smartphones and growing
According to comScore, there are now more than 100 million smartphone users in the U.S. alone, with the top two operating systems being Android and iOS.
2. Tablet use has exploded.
In the two years since the debut of the Apple iPad, there are already 40 million tablets in use in the U.S. It took smartphones seven years to achieve that same level of adoption, according to MarketingProfs. The bulk of the tablet market share is the iPad.
3. It’s not just for making calls anymore.