12 traits of a true social media ‘expert’

Some people do have expertise about online networking, and they can prove helpful to your organization. You just have to know how to find them.

Ragan Insider Premium Content
Ragan Insider Content

In its purest form, expertise refers to a significant base of knowledge in a given field, relative to the comprehension level of those seeking help. Bold proclamations of unparalleled expertise may be unattractive, but assuredness—a depth of knowledge that many others lack—is both desirable and important in those we hire for advice. And that’s expert advice.

Here are 12 highly convincing characteristics that should guide you to an appropriate expert, particularly in the realm of new media:

1. Ability to answer questions

You’re going to be coming to this person with all manner of queries, so you need to know they have the required depth of knowledge. A little probing early on goes a long way to ensuring your hire isn’t all bluster.

2. Testimonials

We always feel better when others have tested the waters before us. The more positive reports of satisfied clients, the better you can feel about your expert. Don’t be afraid to ask about and even call these folks. If they’re genuinely satisfied, they’ll be happy to explain their recommendation.

3. Verifiable portfolio

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.