Business communication must be aligned with the pace of our new world, or it is ineffective. We continue to be bombarded with irrelevant information and messages that we didn’t ask for.
We beep. We run around with gadgets. We share breaking news. We make videos. We sleep with our smartphones. We post our innermost thoughts, feelings, fears, and triumphs in 140 characters. We have very busy thumbs.
We’re at the mercy of our warp-speed digital communication.
As much as things have changed from the clunky rotary phones hardwired to the wall, many fundamentals of business communication remain. Here are the 12 most important business communication tips you’ll ever need. A sweet and timeless convergence of the old and new.
1. Your attention = A hot commodity
Back in the dark ages of 1971, Nobel Prize winning economist Herbert Simon wrote: “What information consumes is rather obvious. It consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention.”