12 ways brands and individuals can use infographics

From an annual report to a wedding proposal, here are the uses of the popular way to present information online—with examples of each one.

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But if you think about it, the illustrated flow charts cavemen must have drawn on stone walls to demonstrate how to track and kill a wooly mammoth were infographics. They just weren’t called that back then.

What the latest technology and design allow, however, are many wonderful new uses for these handy, attractive conveyors of data. Here are 12 that I love.

1. Annual report

Adding graphics to annual reports is, of course, not new. But making the annual report into one big infographic. Now, that’s new. What a concept: An annual report people will read, from start to finish. Another bonus is that the presentation forces the most important details to be included. Check out this example by Warby Parker Eyewear. Did your company’s annual report get tweeted more than 1,500 times?

2. Marriage proposal

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