12 ways to be likeable on Facebook

Your brand is good enough, it’s smart enough, and doggone it, people should like it on Facebook. Here’s how.

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How can you generate more likes, clicks, and action on your fan page and content? How can you use Facebook to be a powerful communications and sales channel for your business? Here are the 12 most effective ways:

1. Use a landing tab to offer a compelling reason for people to “like” you.

When newcomers go to your fan page, they will default to the Wall, unless you create a landing tab. Use this landing tab to offer potential fans a value proposition. Why should people like your page? Let them know what’s in it for them.

2. Share pictures.

A picture, as they say, is worth a thousand words. Pictures are a huge reason that Facebook has gone from a Harvard dorm room to 750 million users in seven years. People love to comment on and share pics. So share your pictures—of customers, products, staff, and more.

3. Make and share videos.

If a picture’s worth a thousand words, a video is worth 10,000. Make 30- to 60-second videos sharing insights and interviews, and having fun with staff, customers, and partners. Make sure to upload the videos through Facebook, so that when people share the videos, their friends can “like” your page from the top left corner of the video.

4. Give away value.

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